THE CHALLENGE
I was given the challenge of designing the layout and making all the graphics for the report, giving me almost absolute freedom.
Initially they wanted a PDF in vertical magazine format, maintaining the design of previous publications of the company, however, being a report that in principle were not going to make copies, I proposed a horizontal layout, for each chapter of the report I used a different range of colors to give a more colorful and visually appealing touch, I adapted these colors in the different graphics and images were selected with the same idea. The sizes of the different graphics were homogenized and I tried to homogenize everything to maintain a coherent style throughout the report.
Taking advantage of the title, “GAME OVER“, I proposed the possibility of making a wink to the display of the arcade machines, designing from scratch a Script type font family with a clear pixel art atmosphere.
This report was not initially going to be sent to print, however the Management was so pleased with the final result that it was decided to make a small print run, initially only for the day of the presentation, however, due to its great reception, after the event a second print run was made. A translator was also hired so I had to redo the whole report, changing the graphics, illustrations and infographics to adapt it to English.
SYNOPSIS
The report analyzes the degree of digitalization of companies in Spain, as well as the strategies that companies need to put in place to boost it.
The report is based on a survey of more than 120 executives at virtually all levels of management in companies operating in more than 20 sectors, including the country’s leading telecommunications and services companies, as well as other strategic industrial sectors.
THE PRESENTATION OF THE REPORT
The presentation of the report took place at The Cube in cobranding with DigitalES, where a round table was held and experts in the field were invited, with the introduction by José Ramón Magarzo, CEO of Altran Spain, presented by Ana Mosquera, VP Communications Service Providers Europe of the Altran Group, Alicia Richart, General Manager of DigitalES.
The presentation of the report was followed by a round table discussion entitled ‘How to win the digital game? moderated by Diego Rubio, Executive Director of the Center for the Governance of Change at IE, with the participation of Cristina Álvarez, Academic Director of the Master in Digital Transformation at IE, Isabel Bellot, Director of TX Digital at Balearia, Enrique Diego Bernardo, Director of Technologies at EMT, Juan Ignacio Castro, HO Military Aircraft Digital Implementation at Airbus DS, Javier Lázaro Gaspar, Digital Hub Director at Ferrovial, Mónica García, IT Digital Director at Mapfre, and Alexandre Mahé, Digital Transformation Leader for the PSA plant in Madrid.
