Commercial for Law Enforcement Interview Preparation Course
In a competitive market where quality training is key, we were presented with the task of promoting a new module of our course, focused on preparing applicants for face-to-face interviews in state security forces. The challenge was not only to inform about the course content, but also to seduce and convince potential students of its unmatched value.
Creative Strategy: In order to capture the attention and arouse the interest of our audience, I designed a commercial in which innovation and emotion were the protagonists. I used 3D titles, not only for their visual appeal, but also because they symbolize the vanguard and quality of the course we offer. Each title was carefully created to convey a message of confidence and excellence.
Music selection played a crucial role. I opted for an epic composition, which not only accompanied the images, but also raised the tone of the message, instilling a sense of adventure and determination. This music was not just a background, it was a statement of the intensity and passion that our courses instill in the students.
Impact and Reception: The result was a commercial that not only stood out for its technical quality, but also resonated emotionally with our audience. It became a key element in driving course sales, generating an enthusiastic response on social media and achieving a high volume of views. This project demonstrated how a creative and strategic approach to design can be a powerful marketing tool, connecting with potential customers in an effective and memorable way.
Quick Impact Projects: Advertising Spots for the Academy's Social Networks
Context: In the dynamic world of social media, where time is a precious resource, I was faced with the challenge of creating two distinct and compelling advertising spots for our academy, each with a specific objective and unique message.
Spot “Our students play with an advantage”: The first video was designed to highlight why our academy offers better results than others. In this spot, I used a combination of dynamic graphics and key data to demonstrate the effectiveness and success of our teaching method. The strategy was to show in a clear and concise, but also attractive way, the advantages and achievements of our academy, appealing directly to the needs and aspirations of future students.
Spot “The Most Complete Tool on the Market”: The second video focused on presenting our educational tool as the most complete on the market. To this end, I opted for a visual presentation of the tool’s features and benefits, emphasizing its ability to provide a comprehensive and effective learning experience. The challenge was to convey the superiority and completeness of our tool in a brief and captivating format.
Execution and Result: Both spots were developed and produced in record time, demonstrating my ability to work efficiently under pressure and my ability to synthesize complex messages into attractive and easily digestible visual formats. The videos not only met the established marketing objectives, but also received a positive response on social media, generating interest and increasing the visibility of our academy and educational tool.
Character Animation for Children's Pedagogical Center in Chamberí
A children’s educational center in Chamberí, recently equipped with one of our modern digital screens, faced the challenge of keeping the device constantly active and attractive. The need was clear: to create visually appealing content that could be projected on their storefront, capturing the attention of passers-by and potential customers, without the need for audio.
Creative Solution: To maximize visual impact and display appeal, I took the initiative to animate the center’s mascot, an element already familiar to their audience, but until then static in their printed materials. This approach not only brought movement and life to the window display, but also created a deeper and more emotional connection with the audience, especially the children and their families.
I animated the mascot using the brand’s colors and style, ensuring visual consistency. The animation was designed to be dynamic and engaging, but also suitable for a child audience. With smooth movements and charismatic expressions, the mascot came to life, transforming into an animated ambassador of the center.
Impact and Reception: The result was a resounding success. Not only did it meet the goal of keeping the display active and engaging, but it also strengthened the center’s brand identity. The mascot animation was so well received that the franchise managers decided to adopt it for their website and other brand applications, expanding their presence and recognition.
This project demonstrated how animation can be a powerful tool to enhance a brand’s visual communication, especially in an environment where audio is not viable. My ability to understand and amplify the essence of the brand through animation not only met the client’s expectations, but also opened new avenues for their visual expression.