BRAND LOGO
My goal was to develop a logo that encapsulated the essence of an innovative product: cutting-edge ceramic dental implants. This project required a design solution that communicated sophistication, innovation, and premium quality, key elements to stand out in the competitive dental market.
The creative process began with a deep dive into the values and attributes of InPerio®. Ceramic, the key material of the product, inspired the selection of a color palette that evoked purity and precision, using tones that suggest cleanliness and advanced technology. The typography, chosen for its modernity and readability, was sectorially modified to personalize the different glyphs of InPerio®, enhancing the product’s accessibility and avant-garde nature.
The final logo design is a balance between elegance and functionality. Each element has been carefully thought out to reflect InPerio®’s promise to its users: a state-of-the-art dental solution that integrates harmoniously with people’s daily lives, promoting not only an aesthetically pleasing smile but also lasting well-being.
This project tested my ability to interpret and translate complex requirements into a visually attractive and meaningful design. The InPerio® logo not only symbolizes the advanced technology and superior quality of the product but also represents my commitment to design excellence.
