Email Marketing Design
I have managed email marketing campaigns on HubSpot, sending weekly emails to clients and suppliers with an open rate of 25.91% and a clickthrough rate of 1.52%. Thanks to precise audience segmentation and optimization of visual content, we achieved a delivery rate of 96.94% and minimized unsubscribe rates to 0.58%. Personalized campaigns and A/B testing significantly contributed to these results, maintaining a high level of interest and engagement from recipients.
Performance by device showed that most opens and clicks were made from PCs and mobile devices. Notably, in specific campaigns like those for La Salle and Astilbe, we achieved open rates exceeding 90%.
With efficient management and well-executed strategies, we have continuously improved the impact of our email communications, ensuring an attractive and effective design.
Folded leaflets
In addition to email marketing campaigns, I have also had the opportunity to create brochures for a well-known wedding event at IFEMA. This project allowed me to combine my graphic design skills with visual communication strategies to create attractive and effective materials, contributing to the success of the event and the satisfaction of the participants.
Dossiers
Likewise, I have produced dossiers and laid out bids, always aiming to give them a fresh touch that aligns with the brand. My goal has been to present information in a clear and appealing manner, aligned with the visual identity of each project, to capture the attention of potential clients and partners
Multimedia Content Creation
I have also created simple, quick videos for social media, designed to boost engagement and enhance online brand presence. These videos have been effective in capturing the audience’s attention and conveying key messages in a concise and visually appealing manner.